Innovatis Group Blog Archives

Event Marketing in the Age of COVID-19: Tips for Association Management Companies

By now, COVID-19 has touched almost everyone in some way. As an association management company, our team here at Innovatis Group felt the impact in a particularly unique way as we scrambled to postpone and eventually re-imagine the numerous in-person events planned for the many different communities we manage. Our Senior Marketing Manager Hadleigh Tweedall […]

Read More…

Using a Paid Membership Model to Drive Program Loyalty

When it comes to deepening the member experience, opportunities for enrichment become so much more robust when a paid membership tier comes into play. For one of our clients, this tier comes in the form of VMUG Advantage. Developing a paid membership program VMUG Advantage invites members into an experience that extends beyond a one-time […]

Read More…

How Funds Management Boosts Community Engagement

When it comes to running a local chapter, leaders have a lot of responsibilities to consider. Who will lead the keynote? Where will the meeting take place? What date will allow the majority of members to attend?  With all of this in mind, the last thing on a busy chapter leader’s priority list is usually managing their budget and coordinating […]

Read More…

Using a Committee to Gather Collective Insight

This article originally appeared on AssociationSuccess.org on September 4, 2018. Virtual events are more than just a convenient and fun means for education and engagement. While it is important to work hard to translate the in-person experience into the virtual space effectively, virtual events are in themselves a unique and valuable form of interaction (which I […]

Read More…