Innovatis Group Blog Archives

Using a Paid Membership Model to Drive Program Loyalty

When it comes to deepening the member experience, opportunities for enrichment become so much more robust when a paid membership tier comes into play. For one of our clients, this tier comes in the form of VMUG Advantage. Developing a paid membership program VMUG Advantage invites members into an experience that extends beyond a one-time […]

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How Funds Management Boosts Community Engagement

When it comes to running a local chapter, leaders have a lot of responsibilities to consider. Who will lead the keynote? Where will the meeting take place? What date will allow the majority of members to attend?  With all of this in mind, the last thing on a busy chapter leader’s priority list is usually managing their budget and coordinating […]

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Using a Committee to Gather Collective Insight

This article originally appeared on AssociationSuccess.org on September 4, 2018. Virtual events are more than just a convenient and fun means for education and engagement. While it is important to work hard to translate the in-person experience into the virtual space effectively, virtual events are in themselves a unique and valuable form of interaction (which I […]

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Improving Member Experience with Marketing Automation

After IAUG’s biggest conference of the year, one of the many challenges we face is bulk uploading and assigning membership to specific attendees, then sending them a series of emails outlining the specifics of their membership: their benefits, their privileges, and their opportunities. When conference planning began this spring, we chose to take a different approach with automation. […]

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