As a relatively seasoned market researcher, I’m all-too-familiar with the sterile, one-dimensional research that’s prevalent in my profession. In typical research scenarios, a company will reach out to its customers and offer an incentive (small dollar amounts, points, etc.) in exchange for answers to a short survey. Once the survey is finished, that’s it. There’s […]
Companies often come to us and ask us to help them become more creative and more innovative. In our experience, creativity and innovation are not achieved by simply adding an eye-catching logo on a product or bringing in a well-known keynote speaker. There is a clear distinction between the design as a superficial destination and […]
We’ve all seen the latest buzzwords floating around: user experience, customer experience, agile, design thinking… the list goes on and on. These methods are created to inspire our creative genius, enhancing our efforts so we can focus on our customers. Who doesn’t want to do that, right? The implementation and application of these methods can […]
I remember listening to my first podcast ten years ago. It was a daily podcast about my favorite basketball team; the audio production was shoddy, but it was chock-full of engaging information and it helped me become a better fan, so I subscribed and kept listening. I wondered to myself if there were more podcasts […]
This podcast originally appeared on iaug.org. International Avaya Users Group (IAUG) is one of the world’s largest international organizations for communications technology professionals. As the forum for the global Avaya customer community, IAUG provides a voice and resource for Avaya customers everywhere. In her role as Associate Executive Director, Colleen Jamieson oversees the day-to-day needs […]
