Innovatis Group Blog Archives

Using a Paid Membership Model to Drive Program Loyalty

When it comes to deepening the member experience, opportunities for enrichment become so much more robust when a paid membership tier comes into play. For one of our clients, this tier comes in the form of VMUG Advantage. Developing a paid membership program VMUG Advantage invites members into an experience that extends beyond a one-time […]

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Customer Communities: What Companies Should Know

With almost every industry introducing the latest and greatest innovation at a breakneck pace, it’s easy for a company or association to slip behind despite sincere efforts to stay competitive. The most advanced offering a company releases is rendered almost completely obsolete within a fraction of a second as the “next big thing” looms on […]

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