Innovatis Group Blog Archives

Event Marketing in the Age of COVID-19: Tips for Association Management Companies

By now, COVID-19 has touched almost everyone in some way. As an association management company, our team here at Innovatis Group felt the impact in a particularly unique way as we scrambled to postpone and eventually re-imagine the numerous in-person events planned for the many different communities we manage. Our Senior Marketing Manager Hadleigh Tweedall […]

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Improving Member Experience with Marketing Automation

After IAUG’s biggest conference of the year, one of the many challenges we face is bulk uploading and assigning membership to specific attendees, then sending them a series of emails outlining the specifics of their membership: their benefits, their privileges, and their opportunities. When conference planning began this spring, we chose to take a different approach with automation. […]

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The Secret to Effective Member Communication

adults-casual-cellphone-communication

Think of all the emails you receive on a daily basis. All of the branded social media content you see while scrolling through your various timelines. All of the messaging your brain subconsciously analyzes and organizes as you go about your normal day-to-day routine. We consume so much information in the 21st century; from the […]

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