Brands are under constant pressure to stay relevant and engaging with their customers, whether they are new or want to reposition themselves in the marketplace. This constant pressure adds growing needs to a brand that they may not have internal resources to address. We can be an extension of your team, managing aspects of your business to greater success. Whether it’s cultivating strategies to engage with your audience or managing your brand’s events, we’re here to help you succeed.
our services for brands
Events & Experiences
In today’s changing market, the connection between brand and customer matters more than ever before. Creating events and experiences can be a significant way to engage your audience. Bringing us alongside your team provides a trusted outside perspective and extra bandwidth to help reach your customers in such ways, like:
- Customer meetings
- Sales events
- Event messaging
- Customer experiences
- Speaker management
Customer Strategy & Engagement
Your brand’s customers are product enthusiasts and evangelists. Nurturing a relationship with them is crucial in today’s environment. Memberships are an essential way to engage them in an evolving world where brands struggle to stay relevant to their audience. We can help by creating customer engagement strategies. Whatever your brand’s vision is for customer community programs, we can help with:
- Launch or maintain customer groups
- Customer sentiment reporting
Marketing & Communications
We launch brand new or manage existing customer groups that take the pulse of your brand through data or gathering crucial feedback, measuring customer sentiment and market research. We can help define a message, continue communication, and establish new and fresh branding to the customer group. We provide services like:
- Branding
- Content strategy
- Blog and podcast development
- Exclusive member product and programs
- Social media management
- Email marketing
- Video production
Sales & Sponsorships
We view partnerships as a critical strategy to advance your brand’s mission. We know that securing strong revenue partners and sponsors are essential to your brand’s events and programs. That’s why we undergo a rigorous process to recruit sponsors and create revenue opportunities that elevate and engage your brand’s community. We provide:
- Sales and sponsorship acquisition
- Negotiations
- Contract support
- Invoicing and AR tracking
- Sponsorship fulfillment
- Reporting
- CRM oversight
Consulting
Do you have an idea but not sure how to bring it to life or need help adding value to an existing campaign? Whatever your needs are, we can help provide valuable consultation to help you meet your goals.
- Market research
- Risk assessment
- Growth strategies
- Brand mergers and expansions
our process
Discover
It starts with listening and asking questions. We want to know our goals, your desired outcome, your challenges, your audience behaviors and the things that influence each of them. We host brainstorm sessions to explore those needs, and then we strategically assess what opportunities there are and what additional research is needed.
Customized Plan
With your goals clearly defined, we will work with you to develop a personalized plan to achieve those goals. The plan will be tailored to your desired audience and will include specific, measurable objectives that will be used to evaluate progress and success.
Engagement
This is when the magic happens. Our diverse team of subject matter experts will assertively implement your customized action plan. Constant monitoring and reporting of progress and results will allow for real-time adjustments to meet your goals and then some.
Analyze, Adjust & Grow
Change is constant, so our plans are dynamic. Once your project launches, we measure each action against KPIs and make adjustments where needed. We aren't afraid to try something new—we build on our successes and learn from our misses.
see how we're always one step ahead
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Suite C-250
Franklin, TN 37067