building a voice of the member program
In less than three months, Innovatis Group was able to tune into one of their largest communities and build a program that incentivized active members to share their voice. Through the creation of the VMware User Group (VMUG) All Star program, the team was able to motivate more than 3,300 members to sign up and entice 75% of them to share their feedback in one or more survey engagements. The more thought the team put into developing a Voice of the Member strategy, the more applications Innovatis Group began to see for this valuable data.
how virtual events bring communities together online
We specialize in creating events for professionals so they can socialize, network, and learn from keynote speakers and each other. For one of our clients, we wanted to expand our community outreach beyond in-person events because they're not as accessible to everyone. Some of our members are time-crunched and unable to get away from the office, or they don't want to be forced to socialize. Also, we have a global audience with thousands of members in countries around the world. An in-person event wasn’t the best way to reach a vast majority of our audience, so we brainstormed ways we could connect with our members outside of in-person events.
expanded programs drive community and gain insight
When Innovatis Group creates a user group for one of our clients, we look for ways to enhance the member experience and generate revenue for the user group community. One way we do that is through the creation of upgraded memberships. When one of our clients, VMware, created VMware User Group (VMUG for short), there was a need for VMware’s professional customers to increase VMware’s product knowledge and advance their professional careers. The user group initially began as a free membership where members could communicate and connect with VMware. But as we started to listen to our VMUG members, we realized there was an opportunity to give them even more value.