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our blog

May 4, 2019

Design Thinking for Associations | Part II

Companies often come to us and ask us to help them become more creative and more innovative. In our experience, creativity and innovation are not achieved by simply adding an eye-catching logo on a product or bringing in a well-known […]
April 19, 2019

Design Thinking for Associations | Part I

We’ve all seen the latest buzzwords floating around: user experience, customer experience, agile, design thinking… the list goes on and on. These methods are created to inspire our creative genius, enhancing our efforts so we can focus on our customers. […]
April 5, 2019

Five Reasons Your Brand Should Start a Podcast

I remember listening to my first podcast ten years ago. It was a daily podcast about my favorite basketball team; the audio production was shoddy, but it was chock-full of engaging information and it helped me become a better fan, […]
March 22, 2019

A Conversation with an Associate Executive Director

This podcast originally appeared on iaug.org. International Avaya Users Group (IAUG) is one of the world’s largest international organizations for communications technology professionals. As the forum for the global Avaya customer community, IAUG provides a voice and resource for Avaya […]
March 8, 2019

The Secret to Effective Member Communication

Think of all the emails you receive on a daily basis. All of the branded social media content you see while scrolling through your various timelines. All of the messaging your brain subconsciously analyzes and organizes as you go about […]
February 22, 2019

Bringing the “Real World” into Virtual Events

This post originally appeared on AssociationSuccess.org on February 15, 2018. The world connects virtually, and it is no different for the associations we serve. Building effective virtual programs drives value for members across borders, provides cost effective means for engagement, and […]
February 14, 2019

Creating a Memorable New Member Experience

Have you ever forced yourself to step outside your comfort zone? I’m sure we can all think of an example from our own past, but entertain me for a moment: imagine you’ve just moved to a new town and you […]
January 25, 2019

The Role of a Board of Directors in a Successful Organization

Whether you’re starting a new organization or managing one that’s long been established, the success or failure of every goal depends entirely upon the strength (or weakness) of your organization’s Board of Directors. As the foundation on which the house […]
January 9, 2019

From the Desk of the CEO…

Welcome to the Innovatis Group blog! In less than 5 years, Innovatis has become one of the fastest growing Association Management Companies in the world, and one of the most innovative community management companies globally. Our growth stems from a […]