our blog

our blog

April 14, 2020

How Funds Management Boosts Community Engagement

When it comes to running a local chapter, leaders have a lot of responsibilities to consider. Who will lead the keynote? Where will the meeting take place? What date will allow the majority of members to attend?  With all of this in mind, the […]
May 31, 2019

Three Ways to Mobilize Your Engagement Strategy

As a relatively seasoned market researcher, I’m all-too-familiar with the sterile, one-dimensional research that’s prevalent in my profession. In typical research scenarios, a company will reach out to its customers and offer an incentive (small dollar amounts, points, etc.) in […]
April 5, 2019

Five Reasons Your Brand Should Start a Podcast

I remember listening to my first podcast ten years ago. It was a daily podcast about my favorite basketball team; the audio production was shoddy, but it was chock-full of engaging information and it helped me become a better fan, […]