our blog

our blog

March 31, 2021

Developing the Innovatis Group Hybrid Event Model

Innovatis Group approached hybrid event planning by prioritizing attendee comfort levels, unique member experiences, and value prop for our partners.
March 1, 2021

Sales, Silos, and Strategies

Prioritizing a cross-team strategy between sales and marketing is essential to the success of your organization.
December 8, 2020

3 Steps to Elevate Your Virtual Event Email Marketing Strategy

Three easy steps for how you can elevate your email marketing strategy as you prepare to promote virtual events in 2021.
August 4, 2020

Event Marketing in the Age of COVID-19: Tips for Association Management Companies

By now, COVID-19 has touched almost everyone in some way. As an association management company, our team here at Innovatis Group felt the impact in a particularly unique way as we scrambled to postpone and eventually re-imagine the numerous in-person […]
August 16, 2019

Improving Member Experience with Marketing Automation

After IAUG’s biggest conference of the year, one of the many challenges we face is bulk uploading and assigning membership to specific attendees, then sending them a series of emails outlining the specifics of their membership: their benefits, their privileges, and their opportunities. When conference planning began this spring, we chose to take a different approach with automation.
April 5, 2019

Five Reasons Your Brand Should Start a Podcast

I remember listening to my first podcast ten years ago. It was a daily podcast about my favorite basketball team; the audio production was shoddy, but it was chock-full of engaging information and it helped me become a better fan, […]
March 8, 2019

The Secret to Effective Member Communication

Think of all the emails you receive on a daily basis. All of the branded social media content you see while scrolling through your various timelines. All of the messaging your brain subconsciously analyzes and organizes as you go about […]