our blog

our blog

August 10, 2020

ROI: Building a Successful Partnership

What does ROI mean for you and your company? Is it a metric that you track? A conversation that you have? Do you know if it’s quantitative or qualitative? ROI, meaning return on investment, is the most important element to track in any purchasing environment. But it can be challenging to track for […]
February 13, 2020

Customer Communities: What Companies Should Know

With almost every industry introducing the latest and greatest innovation at a breakneck pace, it’s easy for a company or association to slip behind despite sincere efforts to stay competitive. The most advanced offering a company releases is rendered almost […]
July 19, 2019

Why Budget Management is Everyone’s Responsibility

Accounting is many things. It’s the basis for managing an organization’s financial health. It’s the primary source of balance and reliability with financial data and reporting. It’s the foundation upon which the future of any organization is based—without accountability for the spending of the […]
May 4, 2019

Design Thinking for Associations | Part II

Companies often come to us and ask us to help them become more creative and more innovative. In our experience, creativity and innovation are not achieved by simply adding an eye-catching logo on a product or bringing in a well-known […]
April 19, 2019

Design Thinking for Associations | Part I

We’ve all seen the latest buzzwords floating around: user experience, customer experience, agile, design thinking… the list goes on and on. These methods are created to inspire our creative genius, enhancing our efforts so we can focus on our customers. […]
March 22, 2019

A Conversation with an Associate Executive Director

This podcast originally appeared on iaug.org. International Avaya Users Group (IAUG) is one of the world’s largest international organizations for communications technology professionals. As the forum for the global Avaya customer community, IAUG provides a voice and resource for Avaya […]