our blog

our blog

April 26, 2021

How to Retain Customer Trust in 2021

Innovatis Group has found that in order to retain and improve customer loyalty, companies must recognize the value of peer-to-peer insights and customer stories. Recognizing these vital modalities and investing resources in user groups are tried and true methods to yielding more loyal customers with higher NPS scores.
March 31, 2021

Developing the Innovatis Group Hybrid Event Model

Innovatis Group approached hybrid event planning by prioritizing attendee comfort levels, unique member experiences, and value prop for our partners.
March 16, 2021

A Year at Home – From Conference Rooms to Zoom

On the anniversary of our first day of all Innovatis employees working from home due to the coronavirus pandemic, we’re reflecting on what the year has taught us.  From perfectly planned community events to conference room brainstorms on member engagement, […]
March 1, 2021

Sales, Silos, and Strategies

Prioritizing a cross-team strategy between sales and marketing is essential to the success of your organization.
December 8, 2020

3 Steps to Elevate Your Virtual Event Email Marketing Strategy

Three easy steps for how you can elevate your email marketing strategy as you prepare to promote virtual events in 2021.
October 28, 2020

How Social Distancing Improved User Community Engagement

Social distancing has helped our user communities thrive this year. At Innovatis Group, we found three ways to help members engage with their community, especially while virtual.
September 18, 2020

Data Tells a Story: How to Make Market Research Engaging

After developing a proven method of success in association market research, Innovatis Group has cracked the code on making research productive, engaging, and strategic in this 5-step process.
August 10, 2020

ROI: Building a Successful Partnership

What does ROI mean for you and your company? Is it a metric that you track? A conversation that you have? Do you know if it’s quantitative or qualitative? ROI, meaning return on investment, is the most important element to track in any purchasing environment. But it can be challenging to track for […]
August 4, 2020

Event Marketing in the Age of COVID-19: Tips for Association Management Companies

By now, COVID-19 has touched almost everyone in some way. As an association management company, our team here at Innovatis Group felt the impact in a particularly unique way as we scrambled to postpone and eventually re-imagine the numerous in-person […]