our blog

our blog

April 26, 2021

How to Retain Customer Trust in 2021

Innovatis Group has found that in order to retain and improve customer loyalty, companies must recognize the value of peer-to-peer insights and customer stories. Recognizing these vital modalities and investing resources in user groups are tried and true methods to yielding more loyal customers with higher NPS scores.
March 31, 2021

Developing the Innovatis Group Hybrid Event Model

Innovatis Group approached hybrid event planning by prioritizing attendee comfort levels, unique member experiences, and value prop for our partners.
March 16, 2021

A Year at Home – From Conference Rooms to Zoom

On the anniversary of our first day of all Innovatis employees working from home due to the coronavirus pandemic, we’re reflecting on what the year has taught us.  From perfectly planned community events to conference room brainstorms on member engagement, […]
December 8, 2020

3 Steps to Elevate Your Virtual Event Email Marketing Strategy

Three easy steps for how you can elevate your email marketing strategy as you prepare to promote virtual events in 2021.
October 28, 2020

How Social Distancing Improved User Community Engagement

Social distancing has helped our user communities thrive this year. At Innovatis Group, we found three ways to help members engage with their community, especially while virtual.
August 4, 2020

Event Marketing in the Age of COVID-19: Tips for Association Management Companies

By now, COVID-19 has touched almost everyone in some way. As an association management company, our team here at Innovatis Group felt the impact in a particularly unique way as we scrambled to postpone and eventually re-imagine the numerous in-person […]
April 28, 2020

Using a Paid Membership Model to Drive Program Loyalty

When it comes to deepening the member experience, opportunities for enrichment become so much more robust when a paid membership tier comes into play. For one of our clients, this tier comes in the form of VMUG Advantage. Developing a […]
April 14, 2020

How Funds Management Boosts Community Engagement

When it comes to running a local chapter, leaders have a lot of responsibilities to consider. Who will lead the keynote? Where will the meeting take place? What date will allow the majority of members to attend?  With all of this in mind, the […]
February 27, 2020

Using a Committee to Gather Collective Insight

This article originally appeared on AssociationSuccess.org on September 4, 2018. Virtual events are more than just a convenient and fun means for education and engagement. While it is important to work hard to translate the in-person experience into the virtual space […]