our blog

our blog

March 1, 2021

Sales, Silos, and Strategies

Prioritizing a cross-team strategy between sales and marketing is essential to the success of your organization.
September 18, 2020

Data Tells a Story: How to Make Market Research Engaging

After developing a proven method of success in association market research, Innovatis Group has cracked the code on making research productive, engaging, and strategic in this 5-step process.
August 10, 2020

ROI: Building a Successful Partnership

What does ROI mean for you and your company? Is it a metric that you track? A conversation that you have? Do you know if it’s quantitative or qualitative? ROI, meaning return on investment, is the most important element to track in any purchasing environment. But it can be challenging to track for […]
June 24, 2020

Unexpected Benefits: On-Boarding During a Pandemic

On February 10th I accepted a job offer from Innovatis Group and March 9, 2020 was my first day. The days in between were filled with the normal anxiety one might experience starting a new job but with each day […]
March 11, 2020

How to Leverage Technological Transformations with New-Age Event Experiences

In our world today, we have more information at our fingertips than ever before. Our ability to instantly access information, networking, and experiences at the touch of a button has created the need for event professionals to adapt to these […]
February 13, 2020

Customer Communities: What Companies Should Know

With almost every industry introducing the latest and greatest innovation at a breakneck pace, it’s easy for a company or association to slip behind despite sincere efforts to stay competitive. The most advanced offering a company releases is rendered almost […]
August 7, 2019

The Number One Thing to Remember When Recognizing Volunteer Leaders

The balance between making sure volunteers are recognized and celebrated for their contributions and making sure they understand the true benefits of their time and energy is sometimes a difficult one to achieve. When it comes to incentives and rewards, it’s important to understand the timing and how it affects the morale and motivations of your organization’s volunteers.
July 19, 2019

Why Budget Management is Everyone’s Responsibility

Accounting is many things. It’s the basis for managing an organization’s financial health. It’s the primary source of balance and reliability with financial data and reporting. It’s the foundation upon which the future of any organization is based—without accountability for the spending of the […]
July 6, 2019

Six Secrets Every Events Professional Should Know

“Event planning is one of those things,” says Caitlin Contreras, Event Coordinator at Innovatis Group, “that many people think they could do professionally. The trick is to intentionally make it look easy, so anyone thinks they could do it.” Because […]