Three easy steps for how you can elevate your email marketing strategy as you prepare to promote virtual events in 2021. […]
3 Steps to Elevate Your Virtual Event Email Marketing Strategy
How Social Distancing Improved User Community Engagement
Social distancing has helped our user communities thrive this year. At Innovatis Group, we found three ways to help members engage with their community, especially while virtual. […]
Data Tells a Story: How to Make Market Research Engaging
After developing a proven method of success in association market research, Innovatis Group has cracked the code on making research productive, engaging, and strategic in this 5-step process. […]
ROI: Building a Successful Partnership
What does ROI mean for you and your company? Is it a metric that you track? A conversation that you have? Do you know if it’s quantitative or qualitative? ROI, meaning return on investment, is the most important element to track in any purchasing environment. But it can be challenging to track for every client’s unique goals. I have watched companies place clients in boxes throughout most of my professional career. It never quite works […]
Event Marketing in the Age of COVID-19: Tips for Association Management Companies
By now, COVID-19 has touched almost everyone in some way. As an association management company, our team here at Innovatis Group felt the impact in a particularly unique way as we scrambled to postpone and eventually re-imagine the numerous in-person events planned for the many different communities we manage. Our Senior Marketing Manager Hadleigh Tweedall […]
