In our world today, we have more information at our fingertips than ever before. Our ability to instantly access information, networking, and experiences at the touch of a button has created the need for event professionals to adapt to these new technology standards. So how do we embrace this new wave of change and use […]
This article originally appeared on AssociationSuccess.org on September 4, 2018. Virtual events are more than just a convenient and fun means for education and engagement. While it is important to work hard to translate the in-person experience into the virtual space effectively, virtual events are in themselves a unique and valuable form of interaction (which I […]
With almost every industry introducing the latest and greatest innovation at a breakneck pace, it’s easy for a company or association to slip behind despite sincere efforts to stay competitive. The most advanced offering a company releases is rendered almost completely obsolete within a fraction of a second as the “next big thing” looms on […]
It’s no secret that the way that we read content and communicate is ever-changing. From social media character limits, to hashtags, to online clickbait, we have had to alter the way we talk to audiences. Attention spans only last as long as it takes to scroll down to the next thing, and marketing teams have […]
Whether you’re juggling multiple clients, multiple projects for the same client, or multiple responsibilities for the same project, marketing can often seem like an overwhelming job. It’s easily the most visible aspect of a successful event, campaign, or program and this visibility creates a double-edged sword; people will quickly notice when something is working well. […]
