It’s no secret that the way that we read content and communicate is ever-changing. From social media character limits, to hashtags, to online clickbait, we have had to alter the way we talk to audiences. Attention spans only last as long as it takes to scroll down to the next thing, and marketing teams have […]
Whether you’re juggling multiple clients, multiple projects for the same client, or multiple responsibilities for the same project, marketing can often seem like an overwhelming job. It’s easily the most visible aspect of a successful event, campaign, or program and this visibility creates a double-edged sword; people will quickly notice when something is working well. […]
After IAUG’s biggest conference of the year, one of the many challenges we face is bulk uploading and assigning membership to specific attendees, then sending them a series of emails outlining the specifics of their membership: their benefits, their privileges, and their opportunities. When conference planning began this spring, we chose to take a different approach with automation. […]
The balance between making sure volunteers are recognized and celebrated for their contributions and making sure they understand the true benefits of their time and energy is sometimes a difficult one to achieve. When it comes to incentives and rewards, it’s important to understand the timing and how it affects the morale and motivations of your organization’s volunteers. […]
Accounting is many things. It’s the basis for managing an organization’s financial health. It’s the primary source of balance and reliability with financial data and reporting. It’s the foundation upon which the future of any organization is based—without accountability for the spending of the money with which we are entrusted, there is no credibility in future goals or ambitions. […]
