The Innovatis Group Blog

Improving Member Experience with Marketing Automation

After IAUG’s biggest conference of the year, one of the many challenges we face is bulk uploading and assigning membership to specific attendees, then sending them a series of emails outlining the specifics of their membership: their benefits, their privileges, and their opportunities. When conference planning began this spring, we chose to take a different approach with automation. […]

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The Number One Thing to Remember When Recognizing Volunteer Leaders

The balance between making sure volunteers are recognized and celebrated for their contributions and making sure they understand the true benefits of their time and energy is sometimes a difficult one to achieve. When it comes to incentives and rewards, it’s important to understand the timing and how it affects the morale and motivations of your organization’s volunteers. […]

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Why Budget Management is Everyone’s Responsibility

Accounting is many things. It’s the basis for managing an organization’s financial health. It’s the primary source of balance and reliability with financial data and reporting. It’s the foundation upon which the future of any organization is based—without accountability for the spending of the money with which we are entrusted, there is no credibility in future goals or ambitions.  […]

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Six Secrets Every Events Professional Should Know

“Event planning is one of those things,” says Caitlin Contreras, Event Coordinator at Innovatis Group, “that many people think they could do professionally. The trick is to intentionally make it look easy, so anyone thinks they could do it.” Because associations are inherently social organizations, events are a critical component of success; from location to […]

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Setting (& Reviewing) Multi-Year Goals with Your Board of Directors

In the world of associations, keeping your goals at the front and center of everything you do is of the utmost importance. With your Board of Directors losing and gaining members from year to year, it is crucial to have a vision for your organization solidified in writing to maintain accountability. I recently sat down […]

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