After developing a proven method of success in association market research, Innovatis Group has cracked the code on making research productive, engaging, and strategic in this 5-step process. […]
What does ROI mean for you and your company? Is it a metric that you track? A conversation that you have? Do you know if it’s quantitative or qualitative? ROI, meaning return on investment, is the most important element to track in any purchasing environment. But it can be challenging to track for every client’s unique goals. I have watched companies place clients in boxes throughout most of my professional career. It never quite works […]
By now, COVID-19 has touched almost everyone in some way. As an association management company, our team here at Innovatis Group felt the impact in a particularly unique way as we scrambled to postpone and eventually re-imagine the numerous in-person events planned for the many different communities we manage. Our Senior Marketing Manager Hadleigh Tweedall […]
On February 10th I accepted a job offer from Innovatis Group and March 9, 2020 was my first day. The days in between were filled with the normal anxiety one might experience starting a new job but with each day (a trend we are all still experiencing now) that environment changed drastically. By the time […]
When it comes to deepening the member experience, opportunities for enrichment become so much more robust when a paid membership tier comes into play. For one of our clients, this tier comes in the form of VMUG Advantage. Developing a paid membership program VMUG Advantage invites members into an experience that extends beyond a one-time […]
