inside innovatis

Data Tells a Story: How to Make Market Research Engaging

Market research

After developing a proven method of success in association market research, Innovatis Group has cracked the code on making research productive, engaging, and strategic in this 5-step process. […]

Read More…

ROI: Building a Successful Partnership

What does ROI mean for you and your company? Is it a metric that you track? A conversation that you have? Do you know if it’s quantitative or qualitative? ROI, meaning return on investment, is the most important element to track in any purchasing environment. But it can be challenging to track for every client’s unique goals.   I have watched companies place clients in boxes throughout most of my professional career. It never quite works […]

Read More…

Event Marketing in the Age of COVID-19: Tips for Association Management Companies

By now, COVID-19 has touched almost everyone in some way. As an association management company, our team here at Innovatis Group felt the impact in a particularly unique way as we scrambled to postpone and eventually re-imagine the numerous in-person events planned for the many different communities we manage. Our Senior Marketing Manager Hadleigh Tweedall […]

Read More…

Using a Paid Membership Model to Drive Program Loyalty

When it comes to deepening the member experience, opportunities for enrichment become so much more robust when a paid membership tier comes into play. For one of our clients, this tier comes in the form of VMUG Advantage. Developing a paid membership program VMUG Advantage invites members into an experience that extends beyond a one-time […]

Read More…