June 24, 2020
On February 10th I accepted a job offer from Innovatis Group and March 9, 2020 was my first day. The days in between were filled with the normal anxiety one might experience starting a new job but with each day […]
April 28, 2020
When it comes to deepening the member experience, opportunities for enrichment become so much more robust when a paid membership tier comes into play. For one of our clients, this tier comes in the form of VMUG Advantage. Developing a […]
April 14, 2020
When it comes to running a local chapter, leaders have a lot of responsibilities to consider. Who will lead the keynote? Where will the meeting take place? What date will allow the majority of members to attend? With all of this in mind, the […]
March 11, 2020
In our world today, we have more information at our fingertips than ever before. Our ability to instantly access information, networking, and experiences at the touch of a button has created the need for event professionals to adapt to these […]
February 27, 2020
This article originally appeared on AssociationSuccess.org on September 4, 2018. Virtual events are more than just a convenient and fun means for education and engagement. While it is important to work hard to translate the in-person experience into the virtual space […]
February 13, 2020
With almost every industry introducing the latest and greatest innovation at a breakneck pace, it’s easy for a company or association to slip behind despite sincere efforts to stay competitive. The most advanced offering a company releases is rendered almost […]
January 21, 2020
It’s no secret that the way that we read content and communicate is ever-changing. From social media character limits, to hashtags, to online clickbait, we have had to alter the way we talk to audiences. Attention spans only last as […]
September 13, 2019
Whether you’re juggling multiple clients, multiple projects for the same client, or multiple responsibilities for the same project, marketing can often seem like an overwhelming job. It’s easily the most visible aspect of a successful event, campaign, or program and […]
August 16, 2019
After IAUG’s biggest conference of the year, one of the many challenges we face is bulk uploading and assigning membership to specific attendees, then sending them a series of emails outlining the specifics of their membership: their benefits, their privileges, and their opportunities. When conference planning began this spring, we chose to take a different approach with automation.