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our blog

June 21, 2019

Setting (& Reviewing) Multi-Year Goals with Your Board of Directors

In the world of associations, keeping your goals at the front and center of everything you do is of the utmost importance. With your Board of Directors losing and gaining members from year to year, it is crucial to have […]
May 31, 2019

Three Ways to Mobilize Your Engagement Strategy

As a relatively seasoned market researcher, I’m all-too-familiar with the sterile, one-dimensional research that’s prevalent in my profession. In typical research scenarios, a company will reach out to its customers and offer an incentive (small dollar amounts, points, etc.) in […]
May 4, 2019

Design Thinking for Associations | Part II

Companies often come to us and ask us to help them become more creative and more innovative. In our experience, creativity and innovation are not achieved by simply adding an eye-catching logo on a product or bringing in a well-known […]
April 19, 2019

Design Thinking for Associations | Part I

We’ve all seen the latest buzzwords floating around: user experience, customer experience, agile, design thinking… the list goes on and on. These methods are created to inspire our creative genius, enhancing our efforts so we can focus on our customers. […]
March 8, 2019

The Secret to Effective Member Communication

Think of all the emails you receive on a daily basis. All of the branded social media content you see while scrolling through your various timelines. All of the messaging your brain subconsciously analyzes and organizes as you go about […]
January 25, 2019

The Role of a Board of Directors in a Successful Organization

Whether you’re starting a new organization or managing one that’s long been established, the success or failure of every goal depends entirely upon the strength (or weakness) of your organization’s Board of Directors. As the foundation on which the house […]
January 9, 2019

From the Desk of the CEO…

Welcome to the Innovatis Group blog! In less than 5 years, Innovatis has become one of the fastest growing Association Management Companies in the world, and one of the most innovative community management companies globally. Our growth stems from a […]