our blog

our blog

August 16, 2019

Improving Member Experience with Marketing Automation

After IAUG’s biggest conference of the year, one of the many challenges we face is bulk uploading and assigning membership to specific attendees, then sending them a series of emails outlining the specifics of their membership: their benefits, their privileges, and their opportunities. When conference planning began this spring, we chose to take a different approach with automation.
April 5, 2019

Five Reasons Your Brand Should Start a Podcast

I remember listening to my first podcast ten years ago. It was a daily podcast about my favorite basketball team; the audio production was shoddy, but it was chock-full of engaging information and it helped me become a better fan, […]
March 22, 2019

A Conversation with an Associate Executive Director

This podcast originally appeared on iaug.org. International Avaya Users Group (IAUG) is one of the world’s largest international organizations for communications technology professionals. As the forum for the global Avaya customer community, IAUG provides a voice and resource for Avaya […]
February 22, 2019

Bringing the “Real World” into Virtual Events

This post originally appeared on AssociationSuccess.org on February 15, 2018. The world connects virtually, and it is no different for the associations we serve. Building effective virtual programs drives value for members across borders, provides cost effective means for engagement, and […]
February 14, 2019

Creating a Memorable New Member Experience

Have you ever forced yourself to step outside your comfort zone? I’m sure we can all think of an example from our own past, but entertain me for a moment: imagine you’ve just moved to a new town and you […]