February 13, 2020
With almost every industry introducing the latest and greatest innovation at a breakneck pace, it’s easy for a company or association to slip behind despite sincere efforts to stay competitive. The most advanced offering a company releases is rendered almost […]
January 21, 2020
It’s no secret that the way that we read content and communicate is ever-changing. From social media character limits, to hashtags, to online clickbait, we have had to alter the way we talk to audiences. Attention spans only last as […]
September 13, 2019
Whether you’re juggling multiple clients, multiple projects for the same client, or multiple responsibilities for the same project, marketing can often seem like an overwhelming job. It’s easily the most visible aspect of a successful event, campaign, or program and […]
August 16, 2019
After IAUG’s biggest conference of the year, one of the many challenges we face is bulk uploading and assigning membership to specific attendees, then sending them a series of emails outlining the specifics of their membership: their benefits, their privileges, and their opportunities. When conference planning began this spring, we chose to take a different approach with automation.
August 7, 2019
The balance between making sure volunteers are recognized and celebrated for their contributions and making sure they understand the true benefits of their time and energy is sometimes a difficult one to achieve. When it comes to incentives and rewards, it’s important to understand the timing and how it affects the morale and motivations of your organization’s volunteers.
July 19, 2019
Accounting is many things. It’s the basis for managing an organization’s financial health. It’s the primary source of balance and reliability with financial data and reporting. It’s the foundation upon which the future of any organization is based—without accountability for the spending of the […]
July 6, 2019
“Event planning is one of those things,” says Caitlin Contreras, Event Coordinator at Innovatis Group, “that many people think they could do professionally. The trick is to intentionally make it look easy, so anyone thinks they could do it.” Because […]
June 21, 2019
In the world of associations, keeping your goals at the front and center of everything you do is of the utmost importance. With your Board of Directors losing and gaining members from year to year, it is crucial to have […]
May 31, 2019
As a relatively seasoned market researcher, I’m all-too-familiar with the sterile, one-dimensional research that’s prevalent in my profession. In typical research scenarios, a company will reach out to its customers and offer an incentive (small dollar amounts, points, etc.) in […]